Retail Management

SUMMARY: The value of information systems is being realized and appreciated by retailers throughout the world. Many large retailers have benefitted from the use of information systems. The systems approach has helped them perform efficiently, reduce costs, improve service levels, expand the customer base and manage their functional areas better.

Information systems have helped retailers meet customer demands concerning better product availability and better product assortments. Huge databases and sophisticated data mining systems are enabling retailers to reach many customers in a personalized way.

The use of information systems has led to major changes in merchandise distribution. Distribution centers are now being used for cross-docking instead of storage. The